Marketing graduate passionate about social media, content creation, and creating meaningful connections between people and brands.
Calgary, Alberta
ABOUT RYANMy story
For as long as I can remember, I’ve had a passion for creating creative content, exploring new ideas, and finding ways to engage and build online. What started as an interest of mine grew into realistic goals to pursure marketing and understanding the strategy behind creating things people actually want to see.
Through both school, and previous job experience I’ve learned how to combine creativity with strategy to create experiences that resonate with people through story-telling. I’m always looking for the why behind messaging, and find it fascinating how messages are percieved by individuals and how impactful communication can be.
I plan to use my creative abilities to help contribute to a team that allows me to grow professionally, while bringing my perspective on traditional processes.
Netflix Audit
Completed a strategic renewal report. The purpose of this assignment was to evaluate Netflix’s straegy, position, and identify its competitive advantage through the use of both internal and external frameworks while focusing on their large market share and consumer base.
My Portfolio
Consumer Involvement - Amazon
This research paper looks at the theoretical framework of consumer involvement with products or advertisements, and how Amazon involves consumers throughout the entire purchase process.
Naloxone Awareness - Social Marketing Plan
Naloxone Awareness and Overdose Prevention social marketing plan, backed using data from not-for-profit companies within Calgary. Identifying the need for more drug awareness and naloxone availabiltiy in Calgary.
Anchor Point Safety Importance
Mock-up video made using artifical intelligence, showing the importance of wearing fall protection equiptment while working.
Design & Analytics
Using Key Metrics to decide if content is resonating with preferred audiences
Analytical tools for tracking customer journeys